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| Today is September 2, 2010 |
2009 Conference, Oct. 14-17, 2009, National Harbor, MD |
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NCPG - About NCPG
International Gift Planning Alliance Formed
In an effort to encourage charitable gift planning worldwide, the U.S.-based
National Committee on Planned Giving (NCPG), The European Association for
Planned Giving (EAPG) and The Canadian Association of Gift Planners *
Association Canadienne des Professionnels en Dons Planifiés (CAGP*ACPDP™)
have united to create the International Gift Planning Alliance.
The International Gift Planning Alliance will advance the mission of each
gift planning association through shared knowledge, efficiencies, services
and strength. The purpose of the Alliance is to create an effective and
pro-active link between charitable gift planners worldwide and increase
collaboration on international charitable giving issues.
The National Committee on Planned Giving, headquartered in Indianapolis,
Ind., will administer the International Gift Planning Alliance.
"We are excited about the Alliance because, by working together, we can help
to increase charitable giving around the world by better educating and
informing donors and fundraisers about how to include philanthropy in their
financial plans," Tanya Howe Johnson, CEO of NCPG, said.
About NCPG: The National Committee on Planned Giving is the leading
association for gift planning professionals in the United States. NCPG has
112 affiliated planned giving councils and 10,000 individual members
nationwide whose work includes developing, marketing and administering
charitable planned gifts.
About EAPG: The European Association for Planned Giving is a London-based
membership organisation developing European chapters that bring together
fundraisers, consultants and professional advisors to create a cross-border
network of professionals whose efforts are aimed at increasing the
effectiveness and efficiency of cross-border charitable giving.
About CAGP: The Canadian Association of Gift Planners * Association
Canadienne des Professionnels en Dons Planifiés supports philanthropy by
fostering the development and growth of gift planning throughout Canada.
Formed 10 years ago with 11 founding members, CAGP*ACPDP™ has grown to
1,200 members representing charities and professional advisors across
Canada.
For more details contact:
NCPG: Tanya Howe Johnson, CAE
CEO
National Committee on Planned Giving
233 McCrea Street Suite 400
Indianapolis, IN 46225 USA
E-mail: ncpg@ncpg.org
Web: www.ncpg.org
Tel: +1 317 269 6274
Fax: +1 317 269 6276
EAPG: Jim Myers
Co-Founder and Chief Executive
European Association for Planned Giving
c/o Brakeley Ltd
Paramount House
162-170 Wardour Street
London
W1V 4AB
E-mail: info@plannedgiving.org.uk
www.plannedgiving.org.uk
Tel: +44 (0)20 7734 0777
Fax: +44 (0)1622 853757
CAGP: Kayla D. Stevenson, CFRE
Chair
Canadian Association of Gift Planners *
Association Canadienne des Professionnels en Dons Planifiés
10665 109 Street
Edmonton, AB
T5H 3B5
E-mail: cagp@tnc.ab.ca
Web: www.cagp-acpdp.org/
Tel: +1 780 430 9494 or +1-888 430 9494
Fax: +1 780 438 4837
New International Research Study on Bequest Marketing
Long-time gift planner and NCPG member Natasha van Bentum, CFRE, Director of Gift Planning for Greenpeace Canada has received a research grant from the Association of Fundraising Professionals
(AFP). Her project titled,
Exploring Earliest Bequest Marketing & Sharing Results with Contemporary Practitioners will result in a practical guide for contemporary gift planners—a web site featuring examples of best practice bequest marketing, going back to the 16th century. Ms. Van Bentum states that one of the goals of the project is to demonstrate in an engaging way, the rich body of historical bequest marketing.
Call for Materials
The research project is international in scope but will have an emphasis on common-law countries. In particular, Ms. Van Bentum seeks a representation of materials from Canada, the US, Australia, New Zealand and the UK. Early examples of good bequest marketing documents are sought for the project. Samples received thus far include an advertisement in an 1882 annual report from the Sick Kids Hospital in Toronto asking for bequests of a minimum of $2,000. According to Natasha, that appeal was “rather bold--in today's dollars like stating point blank you are only interested in bequests starting at $50,000”.
Natasha says that many early examples of bequest marketing (although they would not have been known in those terms) were innovative and witty. They usually had more of a human touch than materials we see today, which can be dry and overly technical with much emphasis on tax relief.
For more information on the project or to submit a bequest marketing sample, contact Natasha Van Bentum at
nvbentum@yvr.greenpeace.org.
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NCPG - About NCPG
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