| An Ethics Conversation
- Presented by
the NCPG Ethics Committee
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Note: NCPG often
receives questions or comments from members about ethical issues. While we
cannot respond to every request, when possible, the NCPG Ethics Committee
will attempt to answer questions and print responses of general interest in
this column. We encourage NCPG members to utilize the resources of their
planning council to discuss these and other ethical issues with gift
planning experts in their local community.
Question:
I am a member of NCPG
and have a question. This relates to a charity that I am trying to assist as
a volunteer. Their planned giving director is employed by the charity but is
also a securities broker and an attorney. She is allowed to do consulting on
the side; however, the charity only pays her as a gift planner. I'd
appreciate some guidance on what is appropriate/inappropriate, and is
documented disclosure enough?
Comments:
It seems that we have
here someone who is attempting to wear many, perhaps too many, professional
hats at once. Model Standard IV's last sentence "commission-based
compensation for Gift Planners who are employed by a charitable institution
is never appropriate" does not preclude this person from earning part of
her
living as a broker and part as a Planned Giving Officer, as long as the
commissions are earned for services rendered as a broker, and not for her
work as a Planned Giving Officer. Additionally, as a broker, there is no
prohibition against earning a commission on sales made as a part of her
service to an individual client who also happens to be a donor.
Perhaps the following example might help illustrate:
A charity has a
professional advisors committee made up of lawyers, bankers, brokers and
accountants. They are all volunteers. The charity asks them to help identify
potential donors. If an investment advisor suggests to a client that she
include the charity as one of the organizations she gives stock to, and he
takes a commission on the transfer, this would be acceptable. If a part-time
planned giving officer for the charity, who is also a broker, suggests to an
investment client that she make a gift to the charity that employs him, and
makes this suggestion on his own time and in his capacity as her
advisor/broker, and takes a commission on the transfer, a case could be made
that this is also acceptable, but the issue is much murkier. However, if
that same planned giving officer first meets a prospect via his work for the
charity, and in the course of events suggests that she make a gift of stock,
and then offers to act as her broker in the transaction and takes a
commission on the transfer, there is definitely a conflict of interest.
The issue is the
reason for which the commissions are being paid. If the commissions are
earned as a result of transactions that occur because of his work as a
planned giving officer, then there is a significant conflict. If a "donor"
contributes securities in response to the planned giving officer's request,
that "donor" should not then become a "client" who generates commission for
the planned giving officer as a broker.
There may also be
significant concerns about liability on the part of both employers, the
charity and the brokerage firm. For example, the charity may subject itself
to liability for improperly providing investment advice. Finally, there is
clearly a need for significant disclosure to the donor and the governing
board of the charity as to the multiple roles this person is playing with
the client/donor.
Each case must be
addressed on its facts. Some questions to raise are these:
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What is the role that
the gift planner serves for the charity in the transaction?
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What is the role that
the gift planner serves for the donor in the transaction? Is the donor
represented by separate counsel?
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How is the gift
planner compensated in the transaction? (Include all revenue whether from
the charity in the form of salary, or commissions from a securities firm, or
compensation paid by the donor)
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Are all parties aware
of the relationships and compensation arrangements?
In summary, the
mere fact that this individual works as both a salaried planned giving
officer and as a commissioned broker is not necessarily a conflict. However,
on a case-by-case basis this individual and the charity need to be
extraordinarily careful to be mindful of the conflicts created by his dual
employment and scrupulous about full disclosure to all parties involved.
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